In any type of sales if you’re not tracking your leads, your sales, your conversion rates, etc. then you are missing out on an opportunity to expand and grow your business; in the Internet Marketing world this is especially true. There are tools on that allow you to see how many visitors you are getting, what geographic location they are in and ‘how’ they got to your website. The ‘how’ they got to your site is the most important question of all.
Track your online leads to expand and grow your business.
Investing in internet marketing campaigns and not knowing what it can do for you is like purchasing a gadget without knowing its usability. Tracking your website traffic is very important as it can give you an idea about where your online marketing campaign is leading you and the results you can expect from it. Web analytics can be managed easily if you are internet savvy. Otherwise, you can always hire professional SEO services for the job.
A major benefit of tracking your website traffic is it helps you understand how effective your online marketing campaign is and measures your returns on investment (ROI). This is especially helpful when you spend a lot of time and money on researching and buying keywords, and PPC ads. Also, a web analytic tool can help you get accurate ROI by calculating the conversion rate for your website.
Here are the 2 things you’ll be able to do when you start tracking website visitors
Find Out Your Website Stickiness– When you track your website visitors, you can find out if people are coming on to your site and immediately leaving or if your website has ‘stickiness’. Website stickiness just means that there’s enough content on your website that people stay, read, and hopefully click the places you want them to. But if they’re leaving right away, you have to analyze your website and find out what’s making them bounce.
Analyze your business’s website content and design to find out if your website has stickiness.
Some common reasons people bounce from your website are poor design, ineffective copy, or lack of useful information.
What To Optimize Next– When putting a call to action on a website (maybe for your next e-book), you want to make sure that you’re putting it on a page that visitors are actually seeing. For example, let’s say you have a blog post that is getting a lot of traffic. At the end of the blog post, you should put a call to action that leads people to opt in for a free bonus gift or even to have them follow you on Twitter.
Implementing Tracking System on Your Website
The first thing you need to do is to make sure you can edit your Website through a content management system (CMS). If not, you’ll need to work with a web developer who can install the tracking code for you.
Next thing is to access Your Google Analytics Tracking Code– Once you’re sure you will be able to make edits to your website, log into your Google Analytics account and click ‘Admin’ in the upper right hand side of the page. Select the appropriate Account and Property, and then click ‘Tracking Info’ in the middle column labeled ‘Property’.
Make sure your business website has install a tracking code.
Click ‘Tracking Code’ under ‘Tracking Info’ to access the website tracking code you’ll need to install on your website. On this page, you’ll see a box with multiple lines of code. Be sure to copy the entire tracking code, beginning with <script> all the way through to </script>.
With your tracking code in hand, you’re ready to install!
Log into your CMS and access your site’s HTML code. The script must be placed at the top of your website page, immediately before the </head> tag that appears on each page you want to track. Make sure you look into your CMSs setup to ensure proper installation.
And we’re off to the (Tracking) Races!
Basic analytics tracking is now installed on your website. You’ll notice that most of the reports under ‘Standard Reporting’ in Google Analytics will be delayed in populating data (up to 24 hours), but you can check the ‘Real Time’ tracking section in your Google Analytics account to start seeing data immediately.
Using tracking data can help you make your ads convert far better, because you can use lots of different metrics to help target. Now that you have your traffic tracking in place, it is just a matter of watching what is happening.
Unlike traditional marketing, Ultim Marketing focuses in developing digital campaigns for your business success, also allowing the tracking and measuring of each strategy. Visit our website or call us at (770) 209-2802.
Would you like to know more about tracking systems? Contact us today!