Marketing is an essential component to growing your medical practice. You could take on many new patients, get plenty of positive reviews, and other excellent outcomes for your practice. Still, if you aren’t using an effective marketing strategy, you won’t beat your competition who is using one.
While it’s important to maintain a connection with your existing patients, you also need to focus time and energy on new leads. Potential patients are online waiting to find your practice; they just don’t know you exist without a successful online marketing presence. Help them find you with advertisements, social media posts, and other online tools.
Did you know 5% of all Google searches are health-related? People are seeking medical care and advice online. A doctor who wants to grow their practice needs to think about how their practice could benefit from appearing online.
Your competition probably is already using tools like Google Search to attract leads that convert into patients.
Do you want to find more patients than your competition? Keep reading to learn more marketing tips to help generate more leads and grow your medical practice.
Create An Engaging Social Media Presence
Social media is a great way to engage with patients online. It helps you maintain a good relationship with existing patients and expose you to a new network of potential patients for your practice. Social media is an effective way to generate new leads.
If you don’t already have social media accounts set up for your practice, you need to create them. If you have accounts set up, you need to ensure you leverage your social media to your greatest advantage.
Make sure you post on a routine basis and keep up with your messages and comments. Engaging with people online humanizes your practice and makes patients and leads feel like you genuinely want to connect with them.
Keeping your accounts up-to-date also helps you appear higher in Google searches because the algorithm takes your social media activity into account when ranking practices.
Leverage Patient Reviews
You can use your current patients to help generate new leads. Happy patients are one of your best marketing partners. When you have completed treating a patient, make sure to ask them to leave you an online review about their experience.
Positive online patient reviews on sites like Google and Yelp improve SEO, which drives traffic and conversions. When you receive and reply to online reviews, Google can see that you are a legitimate business. The more reviews you get, the higher you will appear in Google Search results, attracting leads.
Potential patients also rely on reading reviews when choosing medical care to ensure they’re picking the right doctor. If they see that you have decent reviews and reply to each one, it tells them you provide excellent services and honestly care about the people who come to see you.
You should be leveraging patient reviews on Google to grow your practice. Modern medical practices have to compete for patients, and those who properly utilize online reviews are one step ahead of the rest.
Improve Your SEO
Search Engine Optimization (SEO) is key to finding more new patients than your competition. All medical practices are attempting to expand the number of patients they recieve. It can be hard to compete in such a crowded marketplace, but you will stand out with the right SEO practices.
If your website doesn’t rank well amongst your competitors on Google, you will lose out on potential leads. If you have a strong SEO strategy, they will find you quickly and are more likely to convert from leads to actual patients.
Here are some benefits of implementing effective SEO strategies:
- Increased visibility
- Improved credibility
- Increased traffic
- Higher return-on-investment (ROI)
- Reduced patient acquisition costs
When a potential patient searches the phrase “doctors in downtown Atlanta,” you want your practice to be one of the first to appear. If your practice is visible in the search, the number of new leads you recieve should increase.
Here are a few ways you can improve your practice’s SEO:
Choose your keywords carefully
Use the keywords most relevant to your medical practice and the services you specialize in for a more effective SEO strategy.
Publish original but relevant content
Don’t copy content directly from other websites because it could damage your ranking. Strive to create unique content your competitors may not be producing.
Optimize your website
Make sure your website is easy to navigate, regularly updated, and mobile-friendly. Google will rank it higher if it meets basic quality standards.
Decrease your website load time
The amount of time it takes your website to load makes a difference. If it doesn’t load within a couple of seconds, you could lose potential patients.
Use the optimal keyword density
Keyword density, or the number of times you use your keywords, is an essential part of your SEO strategy. If you use keywords too much, your website could be viewed as spam. If you use it too little, search engines will find your website irrelevant.
Start a Blog
If your practice’s website doesn’t already have a blog, you should start one. Posting compelling content to your blog will help drive traffic to your website, increasing the number of leads your practice receives.
Relevant blog posts boost your credibility and present you as an expert in your field of medicine. If readers like what they see, they will come back for more tips and updates. You will build a connection with your audience, and some of your readers could convert into patients.
Blogging on your website will also help position your practice on search engines. Google will see your website contains relevant information that will help a potential patient searching for specific terms. A high-quality blog that is regularly updated makes a massive difference in how you rank on Google Search.
Need Help Finding More Patients Than Your Competition?
Do you want to switch up your practice’s marketing strategy? We know it can hard to focus on marketing efforts with all of your other responsibilities. That’s why we’re here. We take care of the marketing while you focus on taking care of your patients.
The experts at ULTIM Marketing know how to generate more leads to help grow your practice. We will improve your online presence so you can find more patients than your competition.
Call us today at (770) 209-2802 or click the button below to get started.