Digital Marketing to Generate Customers
Nowadays, customers have access to data and information anytime, anywhere they want, thanks to the Internet. Customers are globally accessing the information they seek, through computers, mobiles, etc. If you are not known by Digital Means, then you must know that you aren’t going to head towards progress and success anytime soon. Having the world strongly influenced by the digital factor, every business and company, no matter small or big is working hard to create a place for itself online.
Digital marketing is the advertising and promotion of businesses and their brands through digital media channels. Digital media, at the moment, includes websites, social media, mobile and even forms of traditionally non-digital media such as billboards and transit signs. Essentially any marketing media that is delivered electronically is considered digital marketing.
The shift to digital media is being driven by marketing agencies, business owners and consumers alike. The ever-increasing demand to show quantifiable results makes going digital a dream for the digital marketing agency. Most digital media, including websites, social media and mobile advertising is much easier to track than traditional marketing media such as print advertising. For businesses, you can generate customers via this means. Below are some of the ways you can do that.
Content Marketing– Blogs, white papers, case studies, articles, newsletters and even memes all fall under the category of content marketing. Each of these tools strengthens your visibility in the search engines which ultimately drives more traffic to your site. Plus, white papers and case studies can be used in your digital marketing and social media strategy to increase your credibility among your target audience and generate immediate leads.
Memes are a fun and appealing way to create content marketing
that generate customers by digital means
Free Downloadable Resources– In addition to content marketing, offering your potential customers free downloadable resources as part of your agency’s content marketing strategy is a successful tactic for building your credibility and earning the trust of your buyers – that will ultimately generate leads. When potential customers view you as their go-to for knowledge and resources, you’ll build a loyal following and ensure multiple touch points for lead nurturing.
Social Media– This is a major tool in the marketing mix because it allows businesses to communicate, network and even offer customer service help. Most people use at least one social media channel and many are on multiple channels. This offers businesses many platforms on which to connect with recent content, such as blogs, promotions and advertising. Social Media is one of the most cost-effective means of connecting with current and prospective customers.
Paid Advert– Before, the only effective way to drive traffic to your website for lead generation was either via ranking high in organic search listings or PPC. PPC was exclusive to major players including Google, Yahoo, and Bing. Fortunately, paid advertising has evolved in the recent years to include platforms such as Facebook, LinkedIn, and Twitter. Marketers now have a wider choice of paid advertising platforms, often with lower costs than Google and Bing.
Email marketing– Since the evolution of social media marketing; email marketing has been least considered channel to reach out to the customers. Through email marketing, you are getting a direct the opportunity of getting in direct touch to your old customers and also build a new customer list.
Through email marketing, you can make announcements very quickly. You can broadcast offers, discounts, let people know about your new product launch, etc. If you have a real database, the potential of email marketing exceeds each of other channels.
Promote Your Business with SlideShare to Drive 20% More Organic Traffic– Slideshare is the largest marketing platform for sharing presentations and it’s best suited for B2B companies. Didit Marketing, an advertising agency from New York, conducted a study showing that SlideShare gets 500% more traffic from business owners than Facebook, Twitter or Youtube.
Use Webinars to Gain new leads– Organizing webinars can produce juicy content. They are great to deliver useful content to your readers and engage with them. Practically you can give a presentation to them and then discuss to see their main points. This is a great way to receive hot information, smart insights and see what topics you can debate on the blog in order to push the leads down the funnel.
Webinars are an effective digital marketing technique that could bring you 518,399 visitors and 16,394 leads from 77 webinars as KISSmetrics experienced. Neil Patel, founder at KISSmetrics, estimated that those webinars generated $1,638,000.
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