A website is the most powerful tool any business can have. It is the place where potential customers can find out who you are, and what your business is about. There you can interact with current and past customers. There are endless benefits to having a website for your business, along with a blog. But like the website is the front door to your business online, the blog is the online communication that keeps customers connected to what you do and what you’re about.
However, just like location matters for any physical business, no website will ever work unless there’s traffic coming to it. That’s where the blog comes in. And when you continuously add content to it, a blog can increase traffic to your site.
Blogging consistently increases visibility from search engines, and improves your chances of being seen by potential customers
But how does a blog help drive traffic? Here are the ways:
It makes your website visible to search engines
There are many ways, but they all boil down to one thing, SEO.
Search Engine Optimization according to moz.com, is “the practice of increasing the quantity and quality of traffic to your website through organic search engine results.” It is how a website becomes more visible in search engines, like Google or Bing, through content created and published on your blog that is relevant to a person’s search. This means that when you write blog posts with your customer in mind, and answer the questions they may have related to your products, you directly affect how likely they are to see your content.
Blog posts that are written with relevant keywords become visible to search engines, and based on the value those search engines place on your content, they’ll begin to place it in their result pages. Keywords are phrases and/or words that are relevant to your business and your customers’ needs, and describe your content. So writing blog posts with relevant keywords in mind makes your content more effective and allows more search engines to find it and place it, making it accessible to more customers.
It increases the potential of inbound links
Inbound links are links from other pages within your website placed throughout your blog post to invite readers to visit other pages and learn more about you, read more of your content, and discover your solutions. Blogging increases the chances of using these and, therefore, improves traffic on your website as every reader will navigate out of the blog post that brought them and take them to other pieces of content. It becomes an online maze that helps readers stay longer on your website and discover more about what you can do for them.
Blogging and using inbound links allows visitors to spend more time on your website, learning about your company
It exposes your website, and your business, to more people
Creating content for your blog consistently will allow search engines to see more and more from your website and to increase your visibility and bit more every time you post. This will allow more people who are searching for your services and solutions to see you easily, attracting more people to your site. If done right, the content you create for your blog will bring the right people who already have a need for what you provide and will benefit from your content, creating a sense of trust in your business, and in the long run, paying customers.
It allows potential customers to come to you
Creating content consistently with relevant keywords for your blog allows prospects to come to you, without the need to pay for a physical location, nor online advertising. When your content makes your business more visible in search engines, more people will be able to visit your website, find out about you and move from being consumers to being customers, without any effort on your part in finding them, except creating the content to bring them in.
That means you’ll be bringing in potential customers who already feel like you’ve provided them value and have helped answer their questions without interacting with you, and thus having a sense of trust towards you before there’s any real conversation. This not only will increase your website’s visibility, but take you from looking for clients to vetting prospective ones.
It establishes your business as a valued player
The increased traffic going to your website won’t only include potential clients, but some competition and other businesses that could be complementary as well. It could even be organizations looking for experts. All of these potential connections will increase your website‘s traffic through shares, exploration of the website, and more. The possibilities are endless. What is true, is that blogging will help more people see your business and find ways to interact with it, when they see the value of your work and what you do.
As so much of your business is now dependent on your online interactions, having a website that is easily found is so important. And that’s what blogging provides. Blogging provides the opportunity to increase traffic when there’s easy-to-find content for search engines to add to their results pages. The more you blog the more likely your business will end up in the initial result pages for search engines, thus bringing more visitors to your website. Traffic is the main measure of any successful website, and by consistently creating content for your website’s blog that is relevant and easy to find, you’ll be increasing your visibility and the possibilities for your business.