10 Techniques for Acquiring New leads
Getting new leads on a daily basis is pivotal to your success. If you want to stay in business for long, then you should know that the backbone of your business success will be getting new leads. It’s important to focus on your customers also, but if you want to a flood of fresh, new, leads coming, you have to stay on top of your game by building a future for your business by ensuring a steady flow of new leads, and ensuring customer satisfaction.
No matter how much easier and less expensive it is to keep selling to people who have already bought from you, the truth is that current customers can only buy so much. Every product or service will not be appropriate for them. If your business is to hold its ground and gain ground (grow), you must bring in new business leads.
Social Media– One of the best way to acquire new lead is via social media. It provides a fantastic way to quickly and easily reach new audiences, whilst it is relatively simple to track the results from your campaigns. One of the best things about social media is that you can get really specific about the audience you reach. For example, you can use Facebook advertising to reach people based on their demographics and behaviour.
Social media provides a fantastics way to quickly and easily reach new audiences.
SEM. Pay per Click (PPC) Advertising– Is a fantastic way to generate new leads for your business. By advertising within search results you can quickly reach potential new clients and customers – and the great thing is that you only pay money when someone actually clicks on your advert.
SEO Article Marketing– Articles have proven to be one of the best ways to draw attention of prospects and having them click through to your website. Using keyword phrases you write a 400 to 600 word article base on your keyword phrase. This is a great way to start branding yourself to your business as well as generating leads.
Write a powerful article. If you are not sure how to do it, contact the experts.
Video Marketing– Short videos are very effective in acquiring new leads. More people watch videos for entertainment and information than anything else available. This is another great way to brand yourself and allow people to know what you are about. Videos give you credibility, and helps build a relationship through familiarity.
Direct Mail– An extremely flexible medium that gives you access to any number of otherwise inaccessible prospects for many different purposes; to sell your products; generate sales leads; follow up enquiries; get more business from current customers; keep in touch with former customers; close the sale in advance … and so much more. It allows you to present every benefit of your product or service over those of your competition in a manner that’s 100% consistent. Reaching the right audience with the right offer and the right message is the key to success, because the only thing that counts is how many sales or inquiries your mailing generate.
Leaflet Drops or Inserts– Gives you a direct approach into both homes and businesses in an exact geographical area … giving you the flexibility to drop any number at any time, and lends itself to a low cost combination of letter and brochure advertising.
Answer questions on Q&A services– Quora can be a great source of new sales leads. Your customers are already on Quora trying to solve the problems your service solves the best. If you go there to help them, you’ll generate leads with a very positive attitude towards you.
Cold calling works best today if you’re selling products or services to other businesses. In cold calling, you use a targeted call list of customers (e.g., business executives) who might have a need for your products or services.
Cold calling is a great technique if you are selling to other business. The key is to use a targeted call list of customers.
Trade shows are still a great way to collect leads, because they bring you face-to-face with customers who may be looking to buy your products or services.
Online Offers– Through the use of content marketing, leads can be obtained a lot easier if your business is seen as a trusted resource of knowledge in its area of specialization. Blogs and e-books make it easy for the potential customer to learn more about your company, your products or services, and also about the area of business you operate in. Webinars and seminars are also a great resource for gathering leads because they allow potential leads to find out more about the company and ask knowledgeable members of your company any questions they may have.
If you are not satisfied with your result, let a team of expert do the online work for you.
Would you like to know more about lead management and other basic skills to build an automatic flow of targeted leads with predictable results to build your business? Contact us today!